District Court for the District of Oregon. Rentmeester waited until the end of his commercial photography career before suing Nike in 2015 in the U.S. Story continues Why Nike won its Air Jordan logo case and what it means You can see the two photos in the tweet below. Nike seemed to quite like the photo, as it recreated the image with some minor adjustments, particularly its background, once it signed Jordan to an endorsement deal. The photo has since been ranked by Time as one of the 100 most influential images of all time, described as “may be the most famous silhouette ever photographed.” In 1984, the year Michael Jordan left the University of North Carolina for the NBA, Rentmeester snapped a photo for Life Magazine that looked impossible and natural for the superstar all at the same time. There seems to be little debate that a photo from Rentmeester was the inspiration for the Air Jordan logo.
While the courts have made their decision, it’s still worth taking a look at what made the photographer, Jacobus Rentmeester, think that Nike unfairly ripped him off. Did Nike really steal its Air Jordan logo? The decision will effectively end Nike’s legal battle with a photographer who claimed to take a photo that Nike copied when it created the Air Jordan logo that every sneakerhead in the world sees when they go to sleep. Instead, the lower court rulings in favor of Nike will stand.
The Supreme Court announced Monday that would not hear the case of a copyright dispute surrounding Nike’s iconic Air Jordan logo, according to the Associated Press.
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